Catalyst Performance Advisors is a leading global commercial strategy/sales force effectiveness consultancy. Catalyst is trusted by healthcare companies to ignite market performance, driving quantifiable results.
Catalyst has delivered quantifiable results for our clients in market development, sales, marketing, training, distribution, clinical trials, and corporate strategy. Possessing deep expertise in the healthcare, our team is comprised of “in-the-trenches” battle tested executives with proven ability to lead teams to drive exponential revenue growth…even in the most challenging markets.
We work with you and your team to create winning strategies that fire up the troops, create market opportunities and deliver real results to your bottom line.
It all starts with understanding the situation. We ask questions. Every situation is indeed unique. We don’t have much use for cookie cutter solutions. We work hard up front to get on the same page with you based on data and the experiences of the team.
Fire up your team’s performance from merely “acceptable" to "best in class." Our clients leverage our deep industry insights to assess the situation and develop the right approach that immediately maximizes the potential of your sales team.
Accelerate your time to market with our established strategies and experienced team. Catalyst is the driving force to insure your product moves from development to exit predictably.
With deep experience raising capital, both debt and equity we have the contacts and know how to guide and support your fund raising process. Its not enough to know investors, you have to know what they look for. Term sheets on the back of napkin days are officially over. Leverage our experience to get the right deal done.
The old saying in business is, “… if you want a friend, buy a dog!” We certainly work in a demanding environment. It is critical to develop a trusted advisor to explore ideas, develop strategies and pressure test ideas. We are committed to our client’s success professionally and personally.
Video Role Play
Catalyst is an authorized reseller of state-of-the-art video role play training platform designed to enable skill development and remote sales force coaching. powerful and cost effective.
Management Training Program
Forge follow-them-anywhere leaders capable of inspiring staggeringly successful sales results. Let’s face it the old adage is true, “The speed of the leader is the speed of the pack."
Sales Training Programs
Clinical knowledge is not enough! The most successful leaders understand the need to translate clinical value into an economic story for all stakeholders. We work with you to develop new skills for the rapidly changing healthcare environment with our comprehensive training programs.
Candidate Selection Tools
Leverage our technology and techniques to identify, select and hire only “A++” candidates that raise the bar in your organization. "The secret of my success is that we have gone to exceptional lengths to hire the best people in the world." Steve Jobs
CEO and Chairman of the Board
“Tony Recupero has played a vital role in the development of sales force effectiveness strategies and sales training curriculum at NuVasive. Tony and his team understand the evolving healthcare market and consistently deliver value.”
RUSSELL HIRSCH, MD
“Tony is a thoughtful, experienced, and effective commercially focused executive. Tony hires, motivates, retains, and mentors top-tier sales forces and manages them to well thought-through forecasted objectives.”
FRANK M. PHILLIPS, MD
Co-Founder, Vital 5 LLC
“Tony has proven abilities to execute, whether it be in developing an effective sales strategy or navigating through the challenges of a medical device start-up. He is my "go-to guy" with a novel spine concept or device.”
HANSEN A. YUAN, MD
Professor of Orthopaedic and Neurological Surgery
At Spine-Tech and Kyphon, Tony built an extremely coordinated and effective sales and marketing strategy that delivered phenomenal success for both companies. Both grew their revenues exponentially due to the leadership and outstanding trust that was the bond between Tony and his sales force. I have since seen him continue to manage and guide start-ups in marketing and sales. Tony is a man that I trust to run any company that I am involved in.
Sales Management and Organizational Consultant
Tony's experience brings an incredible amount of practical and strategic thinking to our projects. Tony is not a consultant who just offers opinions on what needs to be done, but is the first to be willing to ‘roll up his sleeves’ and dive into whatever leadership role he needs to take on with the project. I don't know of anyone in the industry that I could recommend more highly than Tony and his team.
Volunteers of America Northern California and Northern Nevada
Patty has been passionate and highly committed to Foster A Dream’s Holiday Wonderland event. Her enthusiasm and can-do attitude has benefitted our organization over the years. When working together, she is extremely detailed oriented and has the talent to see the big picture.
Vice President of Sales
Tony's insight and perspective have helped me to continually build skills to stay competitive and relevant. His specific skills around performance and people development have greatly affected the success of our sales organization.
This book is an excellent and fun read on world-class product launches in the medical device industry. It is not only instructive on what to think about when you’re planning a launch but helps you think about your approach during the process … I cannot think of any other books on this process I’ve ever seen that are as practical as this one.
President and COO of ACIST Medical Systems and HLTBuy it on Amazon